Reaching out to the public is the toughest step for any brand or company. The manufacturing and launching of the product or service is a technical job, but the advertising part turns all the tables.
Who Is The Ringmaster?
Not everybody in a company is engaged in brand activation. An expert team is always in continuous efforts in devising several marketing strategies and putting forth the brand. The Chief Marketing Officer leads the team. The main aim of a CMO is to establish the customer and service connection to make the product reach out wide. The company’s product value should also be to the market value mark compared to similar products. So, tough skills in marketing and management are required. Over the years, we have seen many companies emerge and grow with effective marketing strategies.
For example, Volkswagen, Audi, Bugatti are not new names in the automobile industry, to have successfullymade a big name. Recent interviews in The Forbes and the Worldwide have also brought out many brilliant CMO’s and business analysts for their success. Among the prominent names is Alexei Orlov, former CMO for Volkswagen, who was awarded CMO of the year twice in 2012 and 2013.
A serious analysis of the statistics also contributes to the improvement of the advertisement and turnout. Continuous customer review assessment, the rate of sale, and the distributors survey help in the planning.
Communication is a versatile component that may turn the coin either way. Direct marketing, sponsored events, or exhibitions help in positive reach out. The CMO’s team is responsible for the fair organization of the events.
Why brand activation?
Services and products of a kind are in many brands. But not all are known and used by everyone. People rely heavily on the reviews and experience of the brands. The more the product can be connected to the crowd, the more it would propagate in the market. The brand activation is the mastermind technique behind the manufacturing to make the connection look real. Free trials, discounts, offers, and even lively ads contribute to the best ways.
Skill Requirement
Marketing analysts possess serious skills in planning and statistics. They should have fine leadership and communication skills to work in a team and simultaneously connect to the public. More skilled employees also know about website development, data acquisition, and market research.
Recruitment for the post demands a bachelor’s degree in marketing or MBA in marketing studies and business. Established companies and leader posts also need experience suitable for the work.