Face-to-face (f2f) engagement is more vital than ever. The expansion of virtual communication platforms has influenced the quick availability of information. However, internet communication has caused some marketers to overlook the importance of face-to-face (F2F) contact in brand creation. Face-to-face communication is the strategy used by Smart Circle.
Ignoring Face-to-Face communication is a massive error!
Face-to-face and virtual marketing are critical components of every company’s communications strategy. Face-to-face interactions converted 40% of prospects into new clients and 28% of existing business.
Face-to-face contacts at a private event pay off handsomely. At its most basic level, face-to-face interaction in Smart Circle creates a human connection and builds trust between a company and its target market.
Visibility and trust are the essential aspects of face-to-face marketing. Here’s a quick rundown of some crucial studies in favor of in-person marketing during the last ten years.
Personality
By creating a personal relationship with the client, you can better transmit the characteristics of your corporate culture while also engaging with them.
It creates trust between the firm and consumers.
When it comes to creating trust in any relationship, especially in business, face-to-face interaction is one of the variables. It alleviates concerns about investing in your company, product, or service.
Enhances visibility
Customers may have never come across a brand like yours before. Even if they don’t buy your product or service after visiting your exhibit/event, you’ve now become a face they’ve seen and connected with in person, and you’ll be the first brand they think of when they need anything in your sector.
Keeping misconceptions at bay
With so many goods, services, reviews, opinions, and advertisements available nowadays, it’s unlikely that a customer will take the time to explore your offering. Direct-to-consumer marketing allows you to get a conversation with customers about the product, allowing you to both describe it and answer any questions they may have, giving the buyer accurate information right from the source.
Consumers may get a taste of a company.
Helping a potential customer test a product or service removes any preconceived notions they may have, allowing them to reach a “yes” decision much more quickly.
Businesses save time and money.
Face-to-face marketing is an excellent way to make a more effective first impression with a person for a one-time expense, especially with the recurring costs of print and web marketing.
Customers can get thanked by businesses.
It goes a long way to show your consumers that you appreciate their business by going above and beyond. When someone’s decision gets respected, they gain respect and believe that they made it in the first place, and they will keep supporting that decision, hence supporting your business.