There are always fluctuations seen in the real estate business and the past ten years have really been a total makeover for the real estate to really focus on the client’s needs and aspirations. The realtykit designs are quite useful.
Marketing is a skill and selling real estate is not as easy as it thought out to be unlike FMCG products real estate is worth a lot and getting a customer to buy it needs to be from every level right from their emotional connect to the monetary factor.
The financial crisis has set many real estate players into a tizzy. But gradually things are set to look up and the actual competition may just begin.
The cut throat competition makes this industry to be alert with all the policies of the government and the public instincts and reaction. They have to take measured and careful steps to gauge the market and decide what would be best way to cater the customer’s needs.
Marketing has to up every time. The real estate no doubt plays a major role in putting forth to the customer what is offered.
Since internet is the major source apart from newspapers, brokers etc to provide news about real estate. Agents have to be active both offline and online to get the necessary attention.
- The best attention driver is the social media; it is most views and checked out network so definitely you will be able to grab some eyeballs.
- Sharing out your property pages with images of what you have to offer is get way to showcase and grab customer attention where you can reveal your site information, contact number and address.
- Keeping a note of what your competitors are upto is a major thing, it isn’t sneaking on them but to be abreast of what keeps them ticking will give you to think ahead and plan accordingly.
- A great business card which gives the customer a right vibe and get the right message across of what they could expect from you.
- Making use of the local images which are often picturesque will definitely bowl them over as people often tend to get fed up of the concrete jungle yet want a comfortable home with all the amenities.
- There are other ways such sponsoring marathons and other social activities which gives more attention to your brand.
- You have to start an email nurture campaign by keeping the customer in the loop by constantly sharing the latest developments of the project and if they attend seminars of the trade fairs you had organised send them brochures and business cards of your real estate company. The interaction will definitely trigger some potential customer to lock in on one your deals.